Ivory Yu's profile

尤惠璋果園 | Litchi Packaging Design

Ivory Yu
•
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design
packaging design brand identity adobe illustrator marketing branding identity Logotype logos Brand Design

尤惠璋果園 
Litchi Packaging Design

❝ 夏季浪漫 x 環境永續 ❞

尤惠璋果園專注於農業的精緻化，主要栽種2種品種的荔枝；大果型紫娘喜荔枝表皮粗獷，有個酷似愛心的獨特外型；玉荷包荔枝外觀如荷包，肉質如白玉而得名，果殼尖刺，紅中帶綠。
創辦人為全國推動粒裝玉荷包荔枝第一人，禮盒包裝以粒粒精選的荔枝作為主視覺，如同剛從樹上摘下放入水果籃中的荔枝，也是抵達客人餐桌，打開禮盒，荔枝呈現的模樣。
一顆顆的荔枝就像掛在樹梢的紅寶石，主視覺融合兩種荔枝的特色，轉化為抽象的視覺符號，
打造大樹荔枝清新甜美與自然簡約的夏季浪漫。


❝ Summer Romance x Sustainable Environment ❞

Yu Hui Chang Orchard focuses on the quality agriculture, mainly cultivating two varieties of litchi; the large-fruited Ziniangxi litchi has a rough exterior and a unique shape resembling a heart; the Yu He Pao litchi, named for its appearance like a purse and its flesh like white jade, has sharp thorns on its shell, tinged with red and green.
The founder is the first person in Taiwan to promote "granular packaging". Leaving no branches or leaves behind. The gift box packaging features carefully selected lychees as the main visual. The main visual resembles the appearance of lychees in granule packaging, as presented when the guest receives the gift box and opens it, reminiscent of lychees freshly picked from the tree and placed in a fruit basket. Each litchi is like a ruby hanging from the treetops. The main visual combines the characteristics of both litchi varieties, transformed into abstract visual symbols, creating a refreshing, sweet, and natural summer romance of the Dashu litchi.


Design Agency | IVORY C&C Design
Visual Design | 尤思瑾 Ivory
Client | 尤惠璋果園
Year | 2023
尤惠璋果園 | Litchi Packaging Design
Published:
Ivory Yu's profile

Owner

Ivory Yu's profile
Kaohsiung City, Taiwan Region

尤惠璋果園 | Litchi Packaging Design

Published:

Tools

Creative Fields